Careful attention is paid to the details on each piece, with embroidery, patches, and logos all included in the designs. The collection is also complemented by an array of accessories such as hats, bags, Essentials hoodies, and belts. With its stylish and comfortable designs, Fear of God ESSENTIALS has quickly become a go-to brand for men’s fashion. Whether you’re looking for something versatile to wear every day or a statement piece for special occasions, Fear of God ESSENTIALS has something for you. Each season brings new interpretations of classics in fresh colors and fabrics. The ESSENTIALS collection includes everything from hoodies to joggers, sweatpants, bombers, and more. Each piece is designed with versatility in mind, allowing wearers to mix and match items easily to create their own unique style. With minimal branding, they put an emphasis on quality construction and timeless designs. Fans of the line have come to expect no-nonsense pieces that are simple yet stylish and comfortable. Since its launch, ESSENTIALS has become a reference point for menswear staples. “It’s just about being a company that always has compassion and empathy for the present moment.Essentials Hoodie – Men Fear of God Essential Winter Capsules “We wanted to make sure that this collection is never numb or neutral to the times that we’re living in, whether that’s a result of COVID-19 or social injustice,” he concludes. “It’s about creating the best basics-the best hoodie, the best sweatpants, and with the best shape, proportion, and weight.”Īt the same time, the causes Lorenzo believes in will always be the starting point. “In my opinion, Essentials is actually an exercise in sustainability,” Lorenzo explains. In order to continue supporting these important causes, Lorenzo is keen to emphasize the importance of longevity, as opposed to the more fleeting, faddish attitude of streetwear labels looking to make a quick buck. Last year, after rapper Nipsey Hussle was shot outside his store in Los Angeles, the brand produced a T-shirt with 100% of proceeds going to Hussle’s children’s trust fund after the killing of George Floyd just last month, Fear of God launched a collaborative T-shirt with the help of eight other brands to do the same for Floyd’s daughter. Lorenzo’s actions speak as loudly as his words. “A lot of people were put off by the price points without having the education of why the prices were what they were, without understanding the nuances of the construction or the fabrics and materials that go into creating luxury.” “When we first started Essentials five years ago, in all honesty, my heart was in creating a diffusion collection for the kids that couldn’t afford what we were doing at a luxury level,” Lorenzo explains over the phone from his studio in Los Angeles. But for its founder, Jerry Lorenzo, launching the label in 2013 marked the beginning of a far more personal journey-and one that reached a logical conclusion with the launch of Essentials, a more competitively priced sister label to Fear of God’s signature pieces, in 2018. The rapid ascent of Fear of God to become one of streetwear’s most dynamic, agenda-setting labels is often ascribed to its support from the likes of Kanye West and Justin Bieber, as well as its collaborations with everyone from Nike to Ermenegildo Zegna.
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